Esko has announced that Rory Marsoun has been promoted as VP flexo business development. In his new role, Marsoun will determine the direction of the flexo business in North America, acting as a liaison with the company’s product development staff in Germany. He will also be involved with strategic and marketing direction and supporting the North American sales staff.

Most recently, Marsoun was director, software training deployment, Americas, managing the team of experts that installs Esko software and flexo products, and trains new users. Previously, he was manager – flexo services, Americas, managing highly skilled specialists that work directly with Esko customers to implement and optimize prepress and platemaking systems, including HD Flexo and Full HD Flexo, Esko Digital Flexo Systems, and CDI imaging systems. He joined Esko as a Flexo Specialist (FIQ), responsible for ensuring that Esko flexo products were implemented in a way that allowed customers to maximize the quality and efficiency of their purchases.

Marsoun came to Esko from Clemson University where he was a lecturer and research associate. As a faculty member in the Department of Graphic Communications and Sonoco Institute, he followed current industry trends, specifically in flexo packaging. While the primary focus of his teaching was with industry, he also taught student classes. Concurrent with his teaching responsibilities were research projects and product testing for industry vendors, printers and converters, helping them improve their operations through training and consulting on every level of production.

Marsoun earned a Masters, Business Administration and a BS, Graphic Communications from Clemson University. His technical specialties include color, digital imaging, film production, pre-press production, and proofing. He is a member of the AICC, FFTA, TAGA and TAPPI.

“Rory has a depth of industry and research experience in flexo plate imaging and printing, a background that has already served Esko very well, and which will continue to be of tremendous value to our customers,” notes Thomas Klein, Esko vice president, flexo business. “Esko customers are very fortunate to have a knowledgeable flexo printing technology advocate such as Rory to support their efforts and make the most of our systems.”